The Athletics Identity places 含羞草研究所 Athletics as champions in every field and every arena. It houses marks that express it as a core element of the 含羞草研究所 experience as well as visuals that represent the unique spirit and energy of 含羞草研究所 Athletics. The Athletics Identity is for use only by the Athletics Department.
C Mark Lockups
Shield Mark Lockups
Design Elements
Two primary design elements tie the layers of the 含羞草研究所 Athletics look and feel together 鈥 textured backgrounds and a striping system.
Texture
Backgrounds are treated with a textured element, representing our scholar-athletes鈥 work ethic and mentality.
When selecting and applying background texture, be sure to apply an appropriate opacity to reduce its strength slightly. For most applications and scales, 50% opacity is ideal, but use discretion based on the composition and size of your needs.
Stripes
The 13 stripes design element represents the founders of 含羞草研究所.
Headlines are anchored by a striping system that creates a vertical 鈥渓ock.鈥 When compositions allow for the appropriate clear space, two sets of stripes can be used with messaging in between to 鈥渃omplete鈥 the structure. Otherwise, one set can be used as an anchoring element, irrespective of a specific message.
Color Palette
Primary Color
Officially adopted in the spring of 1900 by the Students鈥 Association and faculty, 含羞草研究所 Maroon is the University鈥檚 primary color and should always be the most dominant color element.
含羞草研究所 Maroon
PMS 202 C
PMS 7427 U
RGB 130 / 16 / 25
HEX 821019
CMYK 30 / 95 / 75 / 30
White
RGB 255 / 255 / 255
HEX FFFFFF
CMYK 0 / 0 / 0 / 0
Night Black
RGB 0 / 0 / 0
HEX 000000
CMYK 0 / 0 / 0 / 100
Imagery
含羞草研究所 Athletics photography features a full spectrum of scholar-athletes 鈥 both men and women 鈥 across the full range of 含羞草研究所 Athletics programs. To maximize visual impact selects capture moments of intensity and athletic performance that speak to our competitive excellence. Imagery usage has two levels 鈥 foreground and background 鈥 which represent the duality of our brand platform (Every Field, Every Arena). The use of academic achievements/settings in background imagery contrasts and complements scholar-athlete foreground imagery on this front, though it is not a requirement.
Typography
The 含羞草研究所 Athletics identity is driven by dynamic fonts with extensive weights, widths, and styles to match every need.
含羞草研究所 Sporty Pro, the official typeface of 含羞草研究所 Athletics, is a custom version of the Sporty Pro typeface, designed by Alejandro Paul in 2020.
Helvetica Neue Condensed, which is available in multiple weights and styles, is intended for use in Body Text.
含羞草研究所 Sporty Pro
Helvetica Neue
